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Interview Faïrouz
Interview Faïrouz

Faïrouz Ammour, founder of Feï Paris

“My dream world is one where human beings find a balanced life and physical and mental well-being.”

Faïrouz Ammour is the visionary founder of Feï Paris, a dermo-cosmetic brand that blends science with nature to create pure, effective skincare. With a deep passion for skin health and holistic well-being, Fairouz conceived Feï Paris as an answer to traditional skincare, often laden with preservatives and allergens.

Backed by a scientific background and a strong ecological sensibility, Fairouz is dedicated to offering a holistic approach to beauty, rooted in respect for the skin’s microbiome and the planet. Her mission is to deliver safe, minimalist formulas that restore the skin’s natural balance without compromising on quality or environmental impact.

Through Feï Paris, Fairouz brings her values and vision to life, offering skincare that nourishes, protects, and enhances skin sustainably. Her philosophy is simple: combine innovation and ethics to inspire a new way of caring for ourselves and the world around us.

Bottle with ingredients

Good for the skin, good for the planet

ICONS

A water-saving powder formula with 100% active ingredients and no preservatives. A 100g bottle of Fei Paris powder corresponds to 700ml of liquid gel, i.e. around 80 uses, and enables a x100 reduction in carbon footprint.

A minimum of ethically-sourced ingredients, including bentonite clay and desert date oil. Sulfate-free. What’s more, the probiotics in the formula help to purify wastewater, so they don’t pollute water tables and streams.

Science as a response to a genuine natural need

Each product embodies a unique alliance between nature and science. We draw on the age-old benefits of clay, a material derived from the hydric corrosion of volcanic rocks, enriched by an advanced biotechnological process known as galenics. This innovative process optimizes clay’s natural properties while guaranteeing scientifically-proven efficacy. All our products are formulated in specialized laboratories, rigorously tested to meet the highest standards of safety and efficacy, and free from controversial substances. This research and manufacturing approach guarantees dermo-cosmetic care that respects both your skin and the environment.

Lifestyle

Take part in co-creating our new products

Did you know? We often organize workshops and test panels to improve our formulas before launching new products. Feï Paris is a brand co-constructed with its ambassadors and customers. Fill in the form and we’ll get back to you very soon.

Form to co-create new products (page about EN)

Interview Faïrouz